Fresh Web Series Serves Up a Foodie’s Take on Life, Love, and Lunch
While the typical food-related show revolves around a big-name chef or scorpion-munching daredevil, a new online series is offering a novel perspective—the point of view of an everyday foodie.
Food and the City TV, hosted by California girl Ronique Nicole Chambers, gives viewers a taste of Los Angeles cuisine and culture from the street. In the season premier, “Curbside Cuisine,” Chambers hunted down local food truck Komodo, then conducted on-the-fly interviews with customers before hopping inside the truck to make a couple of their trademark Asian fusion tacos herself.
“I am an opinionated foodie, life enthusiast, travel junkie, cook, writer, and eater,” said Chambers. “I have consumed some form of food for over 10,641 days now, so that makes me a frickin’ expert on food! How’s that for credentials?”
The premier episode of Food and the City TV also sampled L.A. values with a segment called “Word on the Street.” Heading to the Hollywood district, Chambers asked passersby to dish on their dating deal-breakers, and was rewarded with a few politically incorrect responses, including “man hands” and “poor people.”
Like many amateur producers today, Chambers has skipped the television networks and headed straight for YouTube, where her “Curbside Cuisine” episode has racked up 17,430 views, 33 likes, and two pages of comments in under a month.
“This is one of those girls that could get you in a good mood, no matter what,” said a YouTube fan using the handle Zanemusic101, commenting on Chambers’ bubbly personality.
Food and the City TV’s promotion strategy is also home-cooked, focusing on maintaining an active blog, FoodAndTheCity.com, as well as interacting with fans via Twitter, Google+, Pinterest, Instagram, and Facebook. The Food and the City blog features daily posts on topics such as recipes, celebrity news, parties, and dating. As a bonus, one gift card worth $50 to $100 is served to one randomly-selected e-mail subscriber per month.
“The point of Food and the City, Food and the City TV, and our promotions is to encourage people to live life to the fullest,” said Chambers. “What’s the message? Eat, live, party, love, and be happy!”
To watch Food and the City TV, please visit Chambers’ YouTube channel at YouTube.com/user/FoodAndTheCity1. Embedded episodes can also be found at FoodAndTheCity.com/Food-And-The-City-TV.
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